Mosaic
Reaching farmers at a time of year when they’re spending 99.9% of their time in the cab of a combine creates some unique opportunities. In this case, the solution was a social campaign revolving around a ten-episode podcast mystery drama described as part Serial, part Prairie Home Companion and part David Lynch. Using talent within the agency walls was just one of the challenges. Figuring out how to do an audio mystery drama on the fly, was another.
Walt Burns – CW/CD
Hans Hamenn – AD
Pam Mariutto – ECD
Listen up.
While you’ll likely be compelled to listen to all ten episodes, here you can skip to the final installment. At this point you miss out on a lot of inside jokes sprinkled earlier in the series, but get the flavor. You’ll find the entire collection wherever you get your podcasts.